How GrowthFold works

People decide at Human Gates; GrowthFold does the work between them.

The words on screen

Growth Board: The month's plan as tasks, in lanes by whose move it is: a person's, GrowthFold's, generating, or done.
Task: One piece of planned work, from its place in the plan to its Work Product.
Human Gate: A decision only a person makes, recorded once in the task's activity: Ad angle ranking, Ad angle approval, Copy review, Generate ads, Generation recovery, Creative Selection, German copy review, German image review, Image selection, Page approval and German page approval (German, or any language).
Next move: What happens next on a task, who owes it and for how long. Every screen shows a task's state this way.
Feedback: The words sent with a change request. The work comes back as a new version: copy v2, page v3.
Activity: The task's record in order: every save, decision and generation.
Note: Your own words on a task, read by everyone who can open it.
Work Product: The finished deliverable a done task links to: the ads, or the page.
Brand Brain: The brand's own knowledge that every plan and piece of work is built on.
Creative Strategy: The ad angles chosen and ranked for testing, before any ad is written.

Nothing is generated until a person chooses Generate. Viewing, saving, uploading or copying a prompt never starts it.
A decision covers the version on screen. A new version needs its own decision; earlier versions and decisions stay readable.
Only the person named for a Human Gate, or an Agency Administrator acting for them, can decide it.
Held images wait for a person to retry them, three attempts at most, or to stop them. An image that arrives after it was stopped is never used.
A localization keeps the selected English ads, every one in every language with the same imagery. Approved images are never redone.
A new direction is a new batch or page, never a rewrite of finished work.